Clear Channel, My Town 2018-05-11T10:56:47+00:00

Project Description

MyTown Street Photography Competition

We’re on the hunt

Sector

Outdoor Media

Location

UK Nationwide

Core Disciplines

Concept
Campaign Design
Art Direction
Graphic Design
Photography
Artwork
Print
Website Design
Digital Development

MyTown Newspaper

Project outline

Clear Channel needed a communication that clearly showed their UK-wide outdoor media network and how by using it creatives could target local communities. We developed the concept of a nationwide street photography competition that asked for people to represent their local area. The competition was open to all, but specifically targeted at advertising creatives. To promote it we produced a large format newspaper and a series of DPS’s and inserts in Creative magazines, as well as a campaign of online banner ads linked to a bespoke website and various social media sites. The competition was a great success, receiving thousands of entries and it culminated in an award ceremony at the RIBA.

MyTown Website
MyTown Ad Campaign
MyTown Newspaper
MyTown Newspaper

Related projects

Work
MyTown Street Photography Competition

We’re on the hunt

Sector

Outdoor Media

Location

UK Nationwide

Core Disciplines

Concept
Campaign Design
Art Direction
Graphic Design
Photography
Artwork
Print
Website Design
Digital Development

MyTown Newspaper

Project outline

Clear Channel needed a communication that clearly showed their UK-wide outdoor media network and how by using it creatives could target local communities. We developed the concept of a nationwide street photography competition that asked for people to represent their local area. The competition was open to all, but specifically targeted at advertising creatives. To promote it we produced a large format newspaper and a series of DPS’s and inserts in Creative magazines, as well as a campaign of online banner ads linked to a bespoke website and various social media sites. The competition was a great success, receiving thousands of entries and it culminated in an award ceremony at the RIBA.

MyTown Website
MyTown Ad Campaign
MyTown Newspaper
MyTown Newspaper

Related projects

Work