The Harley Building2019-01-04T15:55:42+00:00

Project Description

79 New Cavendish Street, W1

The Harley Building

Client

Harley Property Holdings

Sector

Commercial Property

Location

79 New Cavendish Street, Fitzrovia, London

Core Disciplines

Scripting
Filming
Editing
Art Direction
Graphic Design
Photography
Campaign Design
Retouching
Print
Environmental
Event Graphics
Website Design
Digital Development

Project outline

It’s always a challenge to create a communication for a new or refurbished building when it’s still shrouded in scaffolding. With the Harley Building we approached this tricky problem by beginning with a simple film of the building being drawn in good old-fashioned Indian Ink and finishing with the logo being drawn in the same style. This hand drawn theme was continued throughout the project on all collateral. The entire building was successfully let on completion to a single occupier.

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Work
79 New Cavendish Street, W1

The Harley Building

Client

Harley Property Holdings

Sector

Commercial Property

Location

79 New Cavendish Street, Fitzrovia, London

Core Disciplines

Scripting
Filming
Editing
Art Direction
Graphic Design
Photography
Campaign Design
Retouching
Print
Environmental
Event Graphics
Website Design
Digital Development

Project outline

It’s always a challenge to create a communication for a new or refurbished building when it’s still shrouded in scaffolding. With the Harley Building we approached this tricky problem by beginning with a simple film of the building being drawn in good old-fashioned Indian Ink and finishing with the logo being drawn in the same style. This hand drawn theme was continued throughout the project on all collateral. The entire building was successfully let on completion to a single occupier.

Related projects

Work