Project Description

Right in the heart of Smithfield’s, Charterhouse Square is a small oasis of green in the midst of the bustling market. Helical acquired a large office building to the east of the Square with plans to refurbish it for the modern age. A brand was then needed, one that reflected the New Media feel of the building design and its location. In response, we developed a strong red and white colour scheme with a ‘digital’ inspired logo and applied this to a film, brochure, website, signage and launch party.

Right in the heart of Smithfield’s, Charterhouse Square is a small oasis of green in the midst of the bustling market. Helical acquired a large office building to the east of the Square with plans to refurbish it for the modern age. A brand was then needed, one that reflected the New Media feel of the building design and its location. In response, we developed a strong red and white colour scheme with a ‘digital’ inspired logo and applied this to a film, brochure, website, signage and launch party.

Office & Retail | 38,000 sq.ft

Branding | Art Direction | Graphic Design | Digital | Film | Print | Photography

25 Charterhouse Square Website
25 Charterhouse Square Website

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