9 Marshalsea Road2018-11-21T17:17:13+00:00

Project Description

9 Marshalsea Road

The Mint

Client

Colliers International

Sector

Commercial Real Estate

Location

Borough, London

Core Disciplines

Branding
Concept
Campaign Design
Art Direction
Graphic Design
Photography
Artwork
Signage
Website Design

9 Marshalsea Road

The Mint

Client

Colliers International

Sector

Commercial Real Estate

Location

Borough, London

Core Disciplines

Branding
Concept
Campaign Design
Art Direction
Graphic Design
Photography
Artwork
Signage
Website Design

Project outline

Steeped in history, the area surrounding Marshalsea Road has undergone a formidable transformation and regeneration. Formally known as The Mint, the area was once home to a prison and work house. However, it has now become one of London’s most popular work place destinations and home to a range of tenants including Architects, Designers and Artisan workshops among others. 9 Marshalsea Road encapsulates the history of the area whilst providing quality office space for the modern and discerning occupier. Smart Soho were asked by Colliers International to provide a campaign that was relevant to the current and past of the building and area.

Project outline

Steeped in history, the area surrounding Marshalsea Road has undergone a formidable transformation and regeneration. Formally known as The Mint, the area was once home to a prison and work house. However, it has now become one of London’s most popular work place destinations and home to a range of tenants including Architects, Designers and Artisan workshops among others. 9 Marshalsea Road encapsulates the history of the area whilst providing quality office space for the modern and discerning occupier. Smart Soho were asked by Colliers International to provide a campaign that was relevant to the current and past of the building and area.

The building has used its materials to great effect. Original steel beams, beautiful London Brick. Our campaign included a desk drop campaign of a lovely brushed steel ‘Mint’ tin to embrace the history of the area. And instead of the boring traditional To Let board we saw an opportunity to advertise the space using the old ‘Ghost Ads’ you’d see on the side of brick walls. The heated wall wrap gives the exact same impression and we hope it leaves a lasting one too.

The building has used its materials to great effect. Original steel beams, beautiful London Brick. Our campaign included a desk drop campaign of a lovely brushed steel ‘Mint’ tin to embrace the history of the area. And instead of the boring traditional To Let board we saw an opportunity to advertise the space using the old ‘Ghost Ads’ you’d see on the side of brick walls. The heated wall wrap gives the exact same impression and we hope it leaves a lasting one too.

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