An inner-city outlet destination bringing high end fashion to Hackney. Not two things you would normally associate with one another. The challenge for Smart Soho was to deliver a campaign that would attract the right type of tenant, while retaining the urban feel of its location. Artist Jack Ramsay’s urban landscape illustrations seemed appropriate for the Hackney Walk campaign and he provided us with an early piece from his Skit City collection for our newspaper. We love Jack’s work, he was also a key part of our award winning Q1 campaign.