Project Description

An inner city outlet destination which brought high end fashion to Hackney. Not two things you would normally associated with one another. The challenge for Smart was to provide a campaign that would attract the right type of tenant while retaining the urban feel within which it resides.

Client

Hackney Council

Sector

Retail

Location

Hackney, London

What we did

Placemaking
Place Branding
Concept
Campaign
Photography
Illustration
Art Direction
Graphic Design
Copy Writing

Luxury

Hackney

Artist Jack Ramsay provided us with an early piece from his Skit City collection for our newspaper. Jack’s urban landscape illustrations seemed so appropriate for the Hackney Walk campaign. We love Jack’s work and he was a key part also of our award winning Q1 campaign.

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Work