Q1, King’s Cross2019-01-21T11:37:10+00:00

Project Description

Q1, King’s Cross

The Art of Building

Client

Argent

Sector

Commercial Real Estate

Location

King’s Cross

Core Disciplines

Concept
Campaign
Art Direction
Film
Design
Brochure
Illustration
Art

Project outline

Whatever its fabric, its skin and its skeleton a building should always be much more than its materials. It should dream to be a creative construction of space and light rooted in its location and energised by its surroundings.

Q1 is situated in King’s Cross, a vibrant fresh development that has flowered in a location steeped in heritage and history. It is the latest destination for art to flourish, design to find a home and creativity to take wing.

To celebrate this remarkable new build, we have commissioned 6 graduate artists, all of whom work in very different creative mediums, to express how Q1 has inspired them. The results are surprising, intriguing, unexpected and exciting.

A true reflection of Q1’s ethos and possibilities.

The Challenge

Being our first project on the prestigious King’s Cross estate, the Q1 one project is a real show piece for us. Argent presented to us a very well thought out and written brief outlining their want for something they hadn’t done before. They wanted a concept and piece of marketing to stand out and we hope we delivered. Argent were very brave to not allow time to dilute the original concept and that coupled with the outstanding work of the 6 artists we are very proud to present to you our Art of Building campaign.

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Work
Q1, King’s Cross

The Art of Building

Client

Argent

Sector

Commercial Real Estate

Location

King’s Cross

Core Disciplines

Concept
Campaign
Art Direction
Film
Design
Brochure
Illustration
Art

Project outline

Whatever its fabric, its skin and its skeleton a building should always be much more than its materials. It should dream to be a creative construction of space and light rooted in its location and energised by its surroundings.

Q1 is situated in King’s Cross, a vibrant fresh development that has flowered in a location steeped in heritage and history. It is the latest destination for art to flourish, design to find a home and creativity to take wing.

To celebrate this remarkable new build, we have commissioned 6 graduate artists, all of whom work in very different creative mediums, to express how Q1 has inspired them. The results are surprising, intriguing, unexpected and exciting.

A true reflection of Q1’s ethos and possibilities.

The Challenge

Being our first project on the prestigious King’s Cross estate, the Q1 one project is a real show piece for us. Argent presented to us a very well thought out and written brief outlining their want for something they hadn’t done before. They wanted a concept and piece of marketing to stand out and we hope we delivered. Argent were very brave to not allow time to dilute the original concept and that coupled with the outstanding work of the 6 artists we are very proud to present to you our Art of Building campaign.

Related projects

Work