The SQ, Camberley2018-08-23T11:08:39+00:00

Project Description

Camberley Town Centre Branding

The new Shape of Shopping

Client

Surrey Heath Council

Sector

Town Redevelopment

Location

Camberley, Surrey

Core Disciplines

Branding
Concept
Campaign Design
Art Direction
Graphic Design
Photography
Artwork
Signage
Website Design
Wayfinding

Project outline

Camberley’s central shopping centre is undertaking a complete refurbishment, its previous owners having moved on. A new name was needed, as well as a complete rebrand. Out of many variations ‘The Square Camberley’ was chosen as the name. We then devised a simple, clean, word-mark, brand guidelines and total signage regime to complement the architect’s new design plans.

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Work
Camberley Town Centre Branding

The new Shape of Shopping

Client

Surrey Heath Council

Sector

Town Redevelopment

Location

Camberley, Surrey

Core Disciplines

Branding
Concept
Campaign Design
Art Direction
Graphic Design
Photography
Artwork
Signage
Website Design
Wayfinding

Project outline

Camberley’s central shopping centre is undertaking a complete refurbishment, its previous owners having moved on. A new name was needed, as well as a complete rebrand. Out of many variations ‘The Square Camberley’ was chosen as the name. We then devised a simple, clean, word-mark, brand guidelines and total signage regime to complement the architect’s new design plans.

Related projects

Work